About Us

Stephen Murray

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What We Stand For

A compass pointing north with the words 'Core Values' above it.

Where We Create Value

Two colleagues in an office giving each other a high five, with three other coworkers working at the table, laptops, documents, and office supplies visible.

Giving Back

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Our Purpose is Growth with Impact

SPM Consulting exists to equip growth-minded leaders with the clarity, tools, and confidence to turn vision into measurable, lasting results.


With more than 25 years of B2B sales leadership, I’ve seen firsthand the challenges that hold back even the most ambitious companies. I founded SPM Consulting in Calgary to help businesses with a partner they can trust — someone who brings structure, clarity, and practical tools to the growth journey.

My approach is simple: no theory, no hype. Just proven frameworks, clear guidance, and a relationship-first style that helps leaders feel confident in every step they take.


  • Integrity – We keep commitments and earn trust in every engagement.

  • Practicality – Advice, tools, and strategies that work in the real world.

  • Collaboration – Solutions built together with clients, not for them.

  • Growth – Relentless pursuit of improvement for clients, their teams, and ourselves.

  • Impact – Focus on results that matter now and ripple out to the bigger picture.


  • Sales & Commercial Excellence — Build the engine.

  • Strategic Growth Initiatives — Map the journey.

  • Key Account Leadership — Deepen the partnerships.

  • Leadership Enablement — Empower the drivers.

  • Community & Legacy Impact — Extend the reach


A portion of all revenue generated at SPM Consulting is donated to charitable causes. To date, we’ve supported organizations that strengthen our communities, and this commitment will continue to grow alongside our business.

For us, growth isn’t just about revenue — it’s about creating a ripple effect that helps teams, businesses, and communities thrive